AI Insights · Timothy · June 2025
Performance of Top 5 Hasbro Games on Unified Platform in Bulgaria, Q2 2025
Explore the trends in downloads, revenue, and active users for Hasbro's top games in Bulgaria during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the performance of Hasbro's top games in Bulgaria on a unified platform showed varied trends across different metrics. Here’s a detailed look based on data from Sensor Tower.
MONOPOLY GO! by Scopely, Inc. demonstrated a strong presence with weekly revenue peaking at approximately $5.2K in mid-June. Downloads were more volatile, starting at 1.5K in early April and experiencing a dip to 466 in early June, before recovering to 1.1K by the end of the quarter. Active users showed a slight decline from 2.8K to 2.4K over the same period.
Magic: The Gathering Arena from Wizards of the Coast saw a notable increase in revenue, spiking at $2.1K in mid-June. Downloads remained relatively steady, fluctuating between 22 and 42 weekly. Active users hovered around 115 throughout the quarter, with minor fluctuations.
Bingo Bash: Live Bingo Games also from Scopely, Inc., had a gradual increase in revenue, reaching $247 by the end of June. Weekly downloads were low, peaking at 18 in early April. Active users decreased slightly from 408 to 323 by the quarter's end.
MONOPOLY: The Board Game by Marmalade Game Studio experienced stable revenue, with a peak of $150 in early June. Downloads remained low, with minor spikes, and active users showed a slight increase mid-quarter before returning to initial levels.
MY LITTLE PONY: MAGIC PRINCESS by Gameloft showed consistent download numbers, peaking at 232 in mid-May. Revenue fluctuated, with a high of $126 in early April, and active users varied slightly, maintaining a range between 625 to 780.
These insights provide a snapshot of the performance trends for Hasbro's top games in Bulgaria during Q2 2025. For more detailed analyses, visit Sensor Tower's insights.
